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"It wast the hottest thing since sliced bread 8 years ago." said Priya Raghubir, a marketing professor at NYU's Stern business school. Unable to cope with the many challenges, Groupon steadily lost value and retreated from the public eye. ![]() On top of that, copycats and competitors quickly entered the field, and customers grew tired of having their inboxes flooded with daily deals. And customers, in turn, were disappointed by vendors ill-equipped to deal with big crowds. Merchants were overwhelmed by shoppers who bought at a discount, tipped on the too-low price and didn't come back. ![]() ![]() After that, the company could never quite deliver on its promise of bringing deals to customers, and customers to local businesses.
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